Month: June 2015

In the past few months, MailTime has kept a low profile. MailTime 1.0 was good, but it wasn’t great, which made us reluctant to spend time and effort marketing an app they may not like now, when we could market a more likable one after the update.

While our coders and designers were busy making, the marketing team was stuck refining pitches and researching new channels. Every week we talked about launching 2.0 next week, but then some new issue would come up, and launch week never came. ‘The Big March Update’ got pushed into April, and finally to May. We stopped saying ‘next week’ altogether. These were tough times. Continue reading What Happened Before MailTime Got Featured on the App Store

If young startups can expect one thing at an industry conference, it’s a grilling about their product features. And when that happens, you better answer carefully.

Your listener doesn’t want to listen to another buzzword filled marketing spiel. But they will never remember your product if all you do is provide answers like a static FAQ page. So the key to a successful conference pitch lies in balancing these two extremes – answering their questions and promoting your startup. Continue reading How to Answer 3 Tricky Conference Questions