In the past few months, MailTime has kept a low profile. MailTime 1.0 was good, but it wasn’t great, which made us reluctant to spend time and effort marketing an app they may not like now, when we could market a more likable one after the update.
While our coders and designers were busy making, the marketing team was stuck refining pitches and researching new channels. Every week we talked about launching 2.0 next week, but then some new issue would come up, and launch week never came. ‘The Big March Update’ got pushed into April, and finally to May. We stopped saying ‘next week’ altogether. These were tough times. Continue reading What Happened Before MailTime Got Featured on the App Store